It's said that if monkeys hack long enough on a typewriter, than they will inexorably end up writing something that makes sense.
Let's see if this is also true for scientists...



Saturday, 6 August 2011

stop shouting into my eyes and ears

Driving our of Denver, CO, we both suddenly felt relaxed, even though still on the freeway. After some wondering, we found it to be caused by the absence of the usual myriad of billboards and advertisement panels along the street. It seems that the mental energy required for our brains every day to read all the panels along our ways and then discard the 95 % useless information from the few necessary ones (concerning directions and traffic announcements) is gargantuan. But we don't even notice it anymore - it just makes us tired. If ever you get to, say Finland, you'll notice how much our eyes constantly fly through our environment and overload our brain with all sorts of mostly useless information. You'll notice in Finland, because there, our eyes read the letters, but our brains can't make any sense of them, which bring this process to our consciousness.

Sitting at home in Houston on a Sunday, I suddenly feel stressed. It doesn't take much wondering to find out that again, one of those noisy planes is dragging a huge advertisement baner in agonising circles over our heads. Again and again, for hours. Will they ever stop?

I completely understand that advertisement is part of our economy. But if it is so much that it actually makes us sick and tired - how much does this advertisement hurt our economy?

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